[Openinfralabs] OpenInfra Labs Branding

[James Cole]

Thanks Jonathan! This is helpful. I’d love to hear if anybody else has thoughts on these things as well. 

-James 

> On Apr 21, 2020, at 10:57 AM, Jonathan Bryce <jonathan at openstack.org> wrote:
> 
> Digging this one back up and adding some of my free brainstorm thoughts
> 
>> 	• Do you have any initial ideas or opinions for this brand?	
> This is a project that focuses on integrating systems together for real-world usage. It’s got an academic/science/research heritage, but I don’t think it will play only in that world.
> 
> There’s also a strong operations focus—running things reliably and repeatably—and sharing the resources and knowledge around doing that broadly and openly.
> 
>> 	• How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> I don’t have a strong opinion on this one. Would love to hear if anyone else has thoughts on it.
> 
>> 	• Are there any brands or projects similar to this project? 
> Someone in a conversation once compared it to Underwriters Laboratories ( https://www.ul.com/ ). Not sure the brand feel would be the same, but just sharing.
> 
> OPNFV ( https://www.opnfv.org/ ) is another open source community that has a similar mission in the telecom space.
> 
>> 	• Are there any brands or visual systems you do not want to emulate?
>> 	• Any other thoughts?
> 
> Thanks!
> 
> Jonathan
> 
> 
> 
> 
>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>> 
>> Greetings OpenInfra Labs team!
>> 
>> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. 
>> 
>> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. 
>> 
>> Our brand design process normally follows these steps: 
>> 
>> 	• Gather internal and community requirements 
>> 	• Create some rough concepts 
>> 	• Share the concepts internally with the OSF team 
>> 	• Share the concepts on the mailing list and gather feedback 
>> 	• Revise and refine concepts as necessary 
>> 	• Gather consensus and select the community favorite as the official logo
>> 
>> Some things that are helpful to know:
>> 
>> 	• Do you have any initial ideas or opinions for this brand?	
>> 	• How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
>> 	• Are there any brands or projects similar to this project? 
>> 	• Are there any brands or visual systems you do not want to emulate?
>> 	• Any other thoughts?
>> 
>> Thank you!
>> 
>> James Cole
>> Graphic Designer
>> OpenStack Foundation
>> 
>> 
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> 
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