[Openinfralabs] OpenInfra Labs Branding

[Jason Brooks]

On Fri, Jun 5, 2020 at 12:07 PM James Cole <james at openstack.org> wrote:
>
> Hi again everyone!
>
> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
>
> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon.
>
> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square.
>
> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think.

These logos are nice-looking. I particularly like the test tube, but I
wonder if the science lab focus is too abstract -- I sort of like
something related to a stack of servers. That's what it's all about,
after all, right?

Jason

>
> Please let me know your thoughts!
>
> James Cole
> Graphic Designer
> OpenStack Foundation
>
>
>
> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>
> Greetings OpenInfra Labs team!
>
> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.
>
> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.
>
> Our brand design process normally follows these steps:
>
> Gather internal and community requirements
> Create some rough concepts
> Share the concepts internally with the OSF team
> Share the concepts on the mailing list and gather feedback
> Revise and refine concepts as necessary
> Gather consensus and select the community favorite as the official logo
>
>
> Some things that are helpful to know:
>
> Do you have any initial ideas or opinions for this brand?
> How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> Are there any brands or projects similar to this project?
> Are there any brands or visual systems you do not want to emulate?
> Any other thoughts?
>
>
> Thank you!
>
> James Cole
> Graphic Designer
> OpenStack Foundation
>
>
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-- 
Jason Brooks
Manager, Community Architects & Infrastructure
Red Hat Open Source Program Office (OSPO)
https://community.redhat.com | https://osci.io