[Openinfralabs] OpenInfra Labs Branding
Jonathan Bryce
jonathan at openstack.org
Fri Jun 5 19:32:38 UTC 2020
Thanks for sending these out. I really like #2.
To me the tube is a pretty good representation of mixing different ingredients (open source projects and technologies) to produce something (open clouds!). I think it also looks nice and clean and the subtle O + I is clever.
Jonathan
> On Jun 5, 2020, at 11:41 AM, James Cole <james at openstack.org> wrote:
>
> Hi again everyone!
>
> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
>
> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon.
>
> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square.
>
> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think.
>
> Please let me know your thoughts!
>
> James Cole
> Graphic Designer
> OpenStack Foundation
>
> <OpenInfraLabs_LogoConcepts.pdf>
>
>
>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>>
>> Greetings OpenInfra Labs team!
>>
>> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.
>>
>> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.
>>
>> Our brand design process normally follows these steps:
>>
>> Gather internal and community requirements
>> Create some rough concepts
>> Share the concepts internally with the OSF team
>> Share the concepts on the mailing list and gather feedback
>> Revise and refine concepts as necessary
>> Gather consensus and select the community favorite as the official logo
>>
>> Some things that are helpful to know:
>>
>> Do you have any initial ideas or opinions for this brand?
>> How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
>> Are there any brands or projects similar to this project?
>> Are there any brands or visual systems you do not want to emulate?
>> Any other thoughts?
>>
>> Thank you!
>>
>> James Cole
>> Graphic Designer
>> OpenStack Foundation
>>
>>
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org <mailto:Openinfralabs at lists.opendev.org>
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>
> _______________________________________________
> Openinfralabs mailing list
> Openinfralabs at lists.opendev.org
> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.opendev.org/pipermail/openinfralabs/attachments/20200605/6bd3fa52/attachment.html>
More information about the Openinfralabs
mailing list