[Openinfralabs] OpenInfra Labs Branding
James Cole
james at openstack.org
Fri Jun 12 16:04:29 UTC 2020
Thanks Bill!
Since there appears to be some support for the test tube idea, I went ahead and mocked it up in a few different formats. The attached PDF shows how the logo could look as a sticker, on the website, and as a T-shirt. I also included a little brand guide page showing the color values and fonts used.
If you all approve of this this direction I will prepare and send all of the logo files to you. Otherwise, I am happy to go back and work on some new ideas for the brand.
Just let me know. Thank you!
-James
> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com> wrote:
>
> Count me in as a vote for the test tube too.
>
> cheers,
> Bill
>
>
> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
> Hey everyone
>
> Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way.
>
> I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas.
>
> Thanks!
>
> -James
>
>> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>>
>> Hi again everyone!
>>
>> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
>>
>> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon.
>>
>> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square.
>>
>> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think.
>>
>> Please let me know your thoughts!
>>
>> James Cole
>> Graphic Designer
>> OpenStack Foundation
>>
>> <OpenInfraLabs_LogoConcepts.pdf>
>>
>>
>>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>>>
>>> Greetings OpenInfra Labs team!
>>>
>>> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.
>>>
>>> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.
>>>
>>> Our brand design process normally follows these steps:
>>>
>>> Gather internal and community requirements
>>> Create some rough concepts
>>> Share the concepts internally with the OSF team
>>> Share the concepts on the mailing list and gather feedback
>>> Revise and refine concepts as necessary
>>> Gather consensus and select the community favorite as the official logo
>>>
>>> Some things that are helpful to know:
>>>
>>> Do you have any initial ideas or opinions for this brand?
>>> How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
>>> Are there any brands or projects similar to this project?
>>> Are there any brands or visual systems you do not want to emulate?
>>> Any other thoughts?
>>>
>>> Thank you!
>>>
>>> James Cole
>>> Graphic Designer
>>> OpenStack Foundation
>>>
>>>
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>>
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