[Openinfralabs] OpenInfra Labs Branding

Fri Jun 12 16:58:56 UTC 2020

I’m quite in love with that shirt ☺

---
Michael Daitzman (He/Him)
msd at bu.edu
cell:978-201-9965

From: James Cole <james at openstack.org>
Date: Friday, June 12, 2020 at 12:25 PM
To: "openinfralabs at lists.opendev.org" <openinfralabs at lists.opendev.org>
Cc: Bill Burns <bburns at redhat.com>
Subject: Re: [Openinfralabs] OpenInfra Labs Branding

Thanks Bill!

Since there appears to be some support for the test tube idea, I went ahead and mocked it up in a few different formats. The attached PDF shows how the logo could look as a sticker, on the website, and as a T-shirt. I also included a little brand guide page showing the color values and fonts used.

If you all approve of this this direction I will prepare and send all of the logo files to you. Otherwise, I am happy to go back and work on some new ideas for the brand.

Just let me know. Thank you!

-James

On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com<mailto:bburns at redhat.com>> wrote:

Count me in as a vote for the test tube too.

cheers,
 Bill

On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org<mailto:james at openstack.org>> wrote:
Hey everyone

Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way.

I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas.

Thanks!

-James

On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org<mailto:james at openstack.org>> wrote:

Hi again everyone!

Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.

This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon.

The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square.

These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think.

Please let me know your thoughts!

James Cole
Graphic Designer
OpenStack Foundation

<OpenInfraLabs_LogoConcepts.pdf>

On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org<mailto:james at openstack.org>> wrote:

Greetings OpenInfra Labs team!

My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.

There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.

Our brand design process normally follows these steps:

1.      Gather internal and community requirements
2.      Create some rough concepts
3.      Share the concepts internally with the OSF team
4.      Share the concepts on the mailing list and gather feedback
5.      Revise and refine concepts as necessary
6.      Gather consensus and select the community favorite as the official logo

Some things that are helpful to know:

·         Do you have any initial ideas or opinions for this brand?
·         How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
·         Are there any brands or projects similar to this project?
·         Are there any brands or visual systems you do not want to emulate?
·         Any other thoughts?

Thank you!

James Cole
Graphic Designer
OpenStack Foundation

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