[Openinfralabs] OpenInfra Labs Branding

Apoorve Mohan mohan.ap at husky.neu.edu
Fri Jun 12 17:43:54 UTC 2020


Awesome Logo!

On Fri, Jun 12, 2020 at 1:41 PM Hui Lei <dr.huilei at gmail.com> wrote:

> If I love the logo, can I get a shirt too?
>
> Seriously though, a beautiful design. Great job, James!
>
> On Fri, Jun 12, 2020 at 1:23 PM Daitzman, Michael S <msd at bu.edu> wrote:
>
>> I’m quite in love with that shirt ☺
>>
>>
>>
>> ---
>> Michael Daitzman (He/Him)
>> msd at bu.edu
>> cell:978-201-9965
>>
>>
>>
>>
>>
>>
>>
>> *From: *James Cole <james at openstack.org>
>> *Date: *Friday, June 12, 2020 at 12:25 PM
>> *To: *"openinfralabs at lists.opendev.org" <openinfralabs at lists.opendev.org>
>> *Cc: *Bill Burns <bburns at redhat.com>
>> *Subject: *Re: [Openinfralabs] OpenInfra Labs Branding
>>
>>
>>
>> Thanks Bill!
>>
>>
>>
>> Since there appears to be some support for the test tube idea, I went
>> ahead and mocked it up in a few different formats. The attached PDF shows
>> how the logo could look as a sticker, on the website, and as a T-shirt. I
>> also included a little brand guide page showing the color values and fonts
>> used.
>>
>>
>>
>> If you all approve of this this direction I will prepare and send all of
>> the logo files to you. Otherwise, I am happy to go back and work on some
>> new ideas for the brand.
>>
>>
>>
>> Just let me know. Thank you!
>>
>>
>>
>> -James
>>
>>
>>
>>
>>
>> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com> wrote:
>>
>>
>>
>> Count me in as a vote for the test tube too.
>>
>>
>>
>> cheers,
>>
>>  Bill
>>
>>
>>
>>
>>
>> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org> wrote:
>>
>> Hey everyone
>>
>>
>>
>> Thanks for the feedback! Looks like the test tube idea is clicking for a
>> few of you. I’m also happy to explore some new ideas if you think the
>> project can be better represented a different way.
>>
>>
>>
>> I’ll wait before taking any next steps to see if anyone else has thoughts
>> on these ideas.
>>
>>
>>
>> Thanks!
>>
>>
>>
>> -James
>>
>>
>>
>> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org> wrote:
>>
>>
>>
>> Hi again everyone!
>>
>>
>>
>> Some time has passed since we last talked about logos, so I wanted to
>> share some ideas I've been working on and gather any thoughts you might
>> have about them.
>>
>>
>>
>> This is one of those tricky projects that might be too complex to
>> adequately distill into a symbol, so I approached it from a more abstract
>> perspective. Two of these ideas play off of the "labs" part of the name as
>> a nod to the academic heritage of the project and use laboratory equipment
>> as the primary icon.
>>
>>
>>
>> The first concept depicts a microscope examining 3 blocks, meant to
>> represent code or data. It symbolizes the observation of software in test
>> environments. The second depicts a test tube in a circle, loosely
>> resembling and O and I for OpenInfra. The third concept breaks from the lab
>> concept and focuses more on the idea of testing, using a check mark and X
>> inside a square.
>>
>>
>>
>> These are all fairly simple, but I wanted to throw a couple of concepts
>> out there to see what people think.
>>
>>
>>
>> Please let me know your thoughts!
>>
>>
>>
>> *James Cole*
>>
>> Graphic Designer
>>
>> OpenStack Foundation
>>
>>
>>
>> <OpenInfraLabs_LogoConcepts.pdf>
>>
>>
>>
>>
>>
>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>>
>>
>>
>> Greetings OpenInfra Labs team!
>>
>>
>>
>> My name is James Cole and I’m a graphic designer with the OpenStack
>> Foundation. We want to help you brand this project and would like to gather
>> your ideas before venturing too far down the logo development process.
>>
>>
>>
>> There are a few obvious possibilities for the visual identity (e.g.,
>> laboratory equipment, scientific things, symbols related to testing, etc.)
>> but maybe you have some unique ideas that would better represent the
>> project.
>>
>>
>>
>> *Our brand design process normally follows these steps: *
>>
>>
>>
>> 1.      Gather internal and community requirements
>>
>> 2.      Create some rough concepts
>>
>> 3.      Share the concepts internally with the OSF team
>>
>> 4.      Share the concepts on the mailing list and gather feedback
>>
>> 5.      Revise and refine concepts as necessary
>>
>> 6.      Gather consensus and select the community favorite as the
>> official logo
>>
>>
>>
>> *Some things that are helpful to know:*
>>
>>
>>
>> ·         Do you have any initial ideas or opinions for this brand?
>>
>> ·         How would you want this brand to be perceived (corporate,
>> futuristic, whimsical, trustworthy, etc.)?
>>
>> ·         Are there any brands or projects similar to this project?
>>
>> ·         Are there any brands or visual systems you *do not *want to
>> emulate?
>>
>> ·         Any other thoughts?
>>
>>
>>
>> Thank you!
>>
>>
>>
>> *James Cole*
>>
>> Graphic Designer
>>
>> OpenStack Foundation
>>
>>
>>
>>
>>
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>>
>>
>>
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>>
>>
>>
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>>
>>
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>>
> _______________________________________________
> Openinfralabs mailing list
> Openinfralabs at lists.opendev.org
> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.opendev.org/pipermail/openinfralabs/attachments/20200612/be89593b/attachment-0001.html>


More information about the Openinfralabs mailing list