[Openinfralabs] OpenInfra Labs Branding

Tue Jun 16 21:14:06 UTC 2020

Hey Jen, 

Sounds like we’re calling it final, so here is a link to the files in a number of formats! I also included the brand guide page with a small color update. It might be helpful as you’re updating things. 

https://www.dropbox.com/sh/6gbqdp7mirrunbv/AACSLNcofuQy_DAU7GsnPEISa?dl=0 <https://www.dropbox.com/sh/6gbqdp7mirrunbv/AACSLNcofuQy_DAU7GsnPEISa?dl=0>

Thanks to everybody for your feedback throughout the process! Just let me know if you need any more help on this. 

Thanks again! 

James Cole
Graphic Designer
OpenStack Foundation

> On Jun 16, 2020, at 2:44 PM, Stacy, Jennifer <jstacy at bu.edu> wrote:
> 
> Hi James,
>  
> The logos look awesome!  Can you keep me looped in on when the finals are available and I will update where they appear on the MOC site.
>  
> Thanks!
>  
> Jen
>  
> From: Apoorve Mohan <mohan.ap at husky.neu.edu> 
> Sent: Friday, June 12, 2020 1:44 PM
> To: Hui Lei <dr.huilei at gmail.com>
> Cc: Bill Burns <bburns at redhat.com>; Daitzman, Michael S <msd at bu.edu>; James Cole <james at openstack.org>; Krieger, Orran <okrieg at bu.edu>; Michael Zink <mzink at cas.umass.edu>; Peter Desnoyers <p.desnoyers at northeastern.edu>; Stacy, Jennifer <jstacy at bu.edu>; openinfralabs at lists.opendev.org
> Subject: Re: [Openinfralabs] OpenInfra Labs Branding
>  
> Awesome Logo!
>  
> On Fri, Jun 12, 2020 at 1:41 PM Hui Lei <dr.huilei at gmail.com <mailto:dr.huilei at gmail.com>> wrote:
> If I love the logo, can I get a shirt too?
>  
> Seriously though, a beautiful design. Great job, James!
>  
> On Fri, Jun 12, 2020 at 1:23 PM Daitzman, Michael S <msd at bu.edu <mailto:msd at bu.edu>> wrote:
> I’m quite in love with that shirt ☺
>  
> ---
> Michael Daitzman (He/Him)
> msd at bu.edu <mailto:msd at bu.edu>
> cell:978-201-9965
>  
>  
>  
> From: James Cole <james at openstack.org <mailto:james at openstack.org>>
> Date: Friday, June 12, 2020 at 12:25 PM
> To: "openinfralabs at lists.opendev.org <mailto:openinfralabs at lists.opendev.org>" <openinfralabs at lists.opendev.org <mailto:openinfralabs at lists.opendev.org>>
> Cc: Bill Burns <bburns at redhat.com <mailto:bburns at redhat.com>>
> Subject: Re: [Openinfralabs] OpenInfra Labs Branding
>  
> Thanks Bill!  
>  
> Since there appears to be some support for the test tube idea, I went ahead and mocked it up in a few different formats. The attached PDF shows how the logo could look as a sticker, on the website, and as a T-shirt. I also included a little brand guide page showing the color values and fonts used. 
>  
> If you all approve of this this direction I will prepare and send all of the logo files to you. Otherwise, I am happy to go back and work on some new ideas for the brand.
>  
> Just let me know. Thank you! 
>  
> -James 
>  
>  
> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com <mailto:bburns at redhat.com>> wrote:
>  
> Count me in as a vote for the test tube too. 
>  
> cheers, 
>  Bill
>  
>  
> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
> Hey everyone
>  
> Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way. 
>  
> I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas. 
>  
> Thanks! 
>  
> -James 
>  
> 
> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>  
> Hi again everyone!  
>  
> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
>  
> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon. 
>  
> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square. 
>  
> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think. 
>  
> Please let me know your thoughts! 
>  
> James Cole
> Graphic Designer
> OpenStack Foundation
>  
> <OpenInfraLabs_LogoConcepts.pdf> 
>  
>  
> 
> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>  
> Greetings OpenInfra Labs team!
>  
> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. 
>  
> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. 
>  
> Our brand design process normally follows these steps: 
>  
> 1.      Gather internal and community requirements 
> 2.      Create some rough concepts 
> 3.      Share the concepts internally with the OSF team 
> 4.      Share the concepts on the mailing list and gather feedback 
> 5.      Revise and refine concepts as necessary 
> 6.      Gather consensus and select the community favorite as the official logo
>  
> Some things that are helpful to know:
>  
> ·         Do you have any initial ideas or opinions for this brand? 
> ·         How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> ·         Are there any brands or projects similar to this project? 
> ·         Are there any brands or visual systems you do not want to emulate?
> ·         Any other thoughts?
>  
> Thank you!
>  
> James Cole
> Graphic Designer
> OpenStack Foundation
>  
>  
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