<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Greetings OpenInfra Labs team!</div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><b class="">Our brand design process normally follows these steps: </b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><ol class=""><li class="">Gather internal and community requirements </li><li class="">Create some rough concepts </li><li class="">Share the concepts internally with the OSF team </li><li class="">Share the concepts on the mailing list and gather feedback </li><li class="">Revise and refine concepts as necessary </li><li class="">Gather consensus and select the community favorite as the official logo</li></ol></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><b class="">Some things that are helpful to know:</b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><ul class=""><li class="">Do you have any initial ideas or opinions for this brand?<span class="Apple-tab-span" style="white-space: pre;"> </span></li><li class="">How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?</li><li class="">Are there any brands or projects similar to this project? </li><li class="">Are there any brands or visual systems you <i class="">do not </i>want to emulate?</li><li class="">Any other thoughts?</li></ul></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Thank you!</div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><b class="">James Cole</b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="font-size: 11px;" class="">Graphic Designer</span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="font-size: 11px;" class="">OpenStack Foundation</span></div><p style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""> <br class="webkit-block-placeholder"></p><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div></div></body></html>