<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Thanks for the insight, Bill!<div class=""><br class=""></div><div class="">-James <br class=""><div class=""><div><br class=""><blockquote type="cite" class=""><div class="">On Apr 22, 2020, at 1:54 PM, Bill Burns <<a href="mailto:bburns@redhat.com" class="">bburns@redhat.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="ltr" style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><br class="Apple-interchange-newline"><br class=""><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Tue, Apr 21, 2020 at 12:00 PM Jonathan Bryce <<a href="mailto:jonathan@openstack.org" class="">jonathan@openstack.org</a>> wrote:<br class=""></div><blockquote class="gmail_quote" style="margin: 0px 0px 0px 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(204, 204, 204); padding-left: 1ex;">Digging this one back up and adding some of my free brainstorm thoughts<br class=""><br class="">> • Do you have any initial ideas or opinions for this brand? <br class="">This is a project that focuses on integrating systems together for real-world usage. It’s got an academic/science/research heritage, but I don’t think it will play only in that world.<br class=""><br class="">There’s also a strong operations focus—running things reliably and repeatably—and sharing the resources and knowledge around doing that broadly and openly.<br class=""><br class="">> • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?<br class="">I don’t have a strong opinion on this one. Would love to hear if anyone else has thoughts on it.<br class=""></blockquote><div class=""><br class=""></div><div class="">Maybe organizational? Or simplifying? It's about taking cloud computing environments which</div><div class="">are difficult and complex to operate and trying to make it more reasonable.</div><div class=""><br class=""></div><div class=""><br class=""></div><blockquote class="gmail_quote" style="margin: 0px 0px 0px 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(204, 204, 204); padding-left: 1ex;"><br class="">> • Are there any brands or projects similar to this project?<span class="Apple-converted-space"> </span><br class="">Someone in a conversation once compared it to Underwriters Laboratories (<span class="Apple-converted-space"> </span><a href="https://www.ul.com/" rel="noreferrer" target="_blank" class="">https://www.ul.com/</a><span class="Apple-converted-space"> </span>). Not sure the brand feel would be the same, but just sharing.<br class=""><br class="">OPNFV (<span class="Apple-converted-space"> </span><a href="https://www.opnfv.org/" rel="noreferrer" target="_blank" class="">https://www.opnfv.org/</a><span class="Apple-converted-space"> </span>) is another open source community that has a similar mission in the telecom space.<br class=""></blockquote><div class=""><br class=""></div><div class="">Yes, that may be the best analogy. OPNFV was about making sure various projects</div><div class="">could work together. And this is about making sure various projects that make up</div><div class="">a cloud can be reasonably operated.</div><div class=""><br class=""></div><div class="">cheers,</div><div class=""> Bill</div><div class=""> </div><blockquote class="gmail_quote" style="margin: 0px 0px 0px 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(204, 204, 204); padding-left: 1ex;"><br class="">> • Are there any brands or visual systems you do not want to emulate?<br class="">> • Any other thoughts?<br class=""><br class="">Thanks!<br class=""><br class="">Jonathan<br class=""><br class=""><br class=""><br class=""><br class="">> On Mar 31, 2020, at 5:08 PM, James Cole <<a href="mailto:james@openstack.org" target="_blank" class="">james@openstack.org</a>> wrote:<br class="">><span class="Apple-converted-space"> </span><br class="">> Greetings OpenInfra Labs team!<br class="">><span class="Apple-converted-space"> </span><br class="">> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.<span class="Apple-converted-space"> </span><br class="">><span class="Apple-converted-space"> </span><br class="">> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.<span class="Apple-converted-space"> </span><br class="">><span class="Apple-converted-space"> </span><br class="">> Our brand design process normally follows these steps:<span class="Apple-converted-space"> </span><br class="">><span class="Apple-converted-space"> </span><br class="">> • Gather internal and community requirements<span class="Apple-converted-space"> </span><br class="">> • Create some rough concepts<span class="Apple-converted-space"> </span><br class="">> • Share the concepts internally with the OSF team<span class="Apple-converted-space"> </span><br class="">> • Share the concepts on the mailing list and gather feedback<span class="Apple-converted-space"> </span><br class="">> • Revise and refine concepts as necessary<span class="Apple-converted-space"> </span><br class="">> • Gather consensus and select the community favorite as the official logo<br class="">><span class="Apple-converted-space"> </span><br class="">> Some things that are helpful to know:<br class="">><span class="Apple-converted-space"> </span><br class="">> • Do you have any initial ideas or opinions for this brand? <br class="">> • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?<br class="">> • Are there any brands or projects similar to this project?<span class="Apple-converted-space"> </span><br class="">> • Are there any brands or visual systems you do not want to emulate?<br class="">> • Any other thoughts?<br class="">><span class="Apple-converted-space"> </span><br class="">> Thank you!<br class="">><span class="Apple-converted-space"> </span><br class="">> James Cole<br class="">> Graphic Designer<br class="">> OpenStack Foundation<br class="">> <span class="Apple-converted-space"> </span><br class="">><span class="Apple-converted-space"> </span><br class="">> _______________________________________________<br class="">> Openinfralabs mailing list<br class="">><span class="Apple-converted-space"> </span><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" class="">Openinfralabs@lists.opendev.org</a><br class="">><span class="Apple-converted-space"> </span><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" rel="noreferrer" target="_blank" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><br class=""><br class=""><br class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" rel="noreferrer" target="_blank" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><br class=""></blockquote></div></div><span style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" class="">_______________________________________________</span><br style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><span style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; float: none; display: inline !important;" class="">Openinfralabs mailing list</span><br style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><a href="mailto:Openinfralabs@lists.opendev.org" style="font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" class="">Openinfralabs@lists.opendev.org</a><br style="caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;" class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" style="font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a></div></blockquote></div><br class=""></div></div></body></html>