<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class="">Hey everyone</div><div class=""><br class=""></div>Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way. <div class=""><br class=""></div><div class="">I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas. <div class=""><br class=""></div><div class="">Thanks! </div><div class=""><br class=""></div><div class="">-James </div><div class=""><div><br class=""><blockquote type="cite" class=""><div class="">On Jun 5, 2020, at 1:41 PM, James Cole <<a href="mailto:james@openstack.org" class="">james@openstack.org</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><meta http-equiv="Content-Type" content="text/html; charset=us-ascii" class=""><div style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Hi again everyone! <div class=""><br class=""></div><div class="">Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.</div><div class=""><br class=""></div><div class="">This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon. </div><div class=""><br class=""></div><div class="">The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square. </div><div class=""><br class=""></div><div class="">These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think. </div><div class=""><br class=""></div><div class="">Please let me know your thoughts! </div><div class=""><br class=""></div><div class=""><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><b class="">James Cole</b></div><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;">Graphic Designer</span></div><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;">OpenStack Foundation</span></div></div><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;"><br class=""></span></div><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;"></span></div></div><span id="cid:5756EC0A-F08C-4537-8405-E408090586D1@attlocal.net"><OpenInfraLabs_LogoConcepts.pdf></span><meta http-equiv="Content-Type" content="text/html; charset=utf-8" class=""><div style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div class="" style="caret-color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;"></span></div><div class=""><br class=""><div class=""><br class=""><blockquote type="cite" class=""><div class="">On Mar 31, 2020, at 5:08 PM, James Cole <<a href="mailto:james@openstack.org" class="">james@openstack.org</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><meta http-equiv="Content-Type" content="text/html; charset=utf-8" class=""><div style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Greetings OpenInfra Labs team!</div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><b class="">Our brand design process normally follows these steps: </b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><ol class=""><li class="">Gather internal and community requirements </li><li class="">Create some rough concepts </li><li class="">Share the concepts internally with the OSF team </li><li class="">Share the concepts on the mailing list and gather feedback </li><li class="">Revise and refine concepts as necessary </li><li class="">Gather consensus and select the community favorite as the official logo</li></ol></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><b class="">Some things that are helpful to know:</b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><ul class=""><li class="">Do you have any initial ideas or opinions for this brand?<span class="Apple-tab-span" style="white-space: pre;"> </span></li><li class="">How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?</li><li class="">Are there any brands or projects similar to this project? </li><li class="">Are there any brands or visual systems you <i class="">do not </i>want to emulate?</li><li class="">Any other thoughts?</li></ul></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Thank you!</div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><b class="">James Cole</b></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="font-size: 11px;" class="">Graphic Designer</span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="font-size: 11px;" class="">OpenStack Foundation</span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""> <br class="webkit-block-placeholder"></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div></div></div>_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><br class=""></div></blockquote></div><br class=""></div></div>_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" class="">Openinfralabs@lists.opendev.org</a><br class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs<br class=""></div></blockquote></div><br class=""></div></div></body></html>