<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">Hey Jen, <div class=""><br class=""></div><div class="">Sounds like we’re calling it final, so here is a link to the files in a number of formats! I also included the brand guide page with a small color update. It might be helpful as you’re updating things. </div><div class=""><br class=""></div><div class=""><a href="https://www.dropbox.com/sh/6gbqdp7mirrunbv/AACSLNcofuQy_DAU7GsnPEISa?dl=0" class="">https://www.dropbox.com/sh/6gbqdp7mirrunbv/AACSLNcofuQy_DAU7GsnPEISa?dl=0</a></div><div class=""><br class=""></div><div class="">Thanks to everybody for your feedback throughout the process! Just let me know if you need any more help on this. </div><div class=""><br class=""></div><div class="">Thanks again! </div><div class=""><br class=""></div><div class=""><div class="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><b class="">James Cole</b></div><div class="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;">Graphic Designer</span></div><div class="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;">OpenStack Foundation</span></div></div><div class="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;"><br class=""></span></div><div class="" style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;"><span class="" style="font-size: 11px;"><br class=""></span></div><div class=""><div><blockquote type="cite" class=""><div class="">On Jun 16, 2020, at 2:44 PM, Stacy, Jennifer <<a href="mailto:jstacy@bu.edu" class="">jstacy@bu.edu</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div class="WordSection1" style="page: WordSection1; caret-color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;"><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class="">Hi James,<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class="">The logos look awesome! Can you keep me looped in on when the finals are available and I will update where they appear on the MOC site.<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class="">Thanks!<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class="">Jen<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(31, 73, 125);" class=""><o:p class=""> </o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class=""><span style="font-size: 11pt; font-family: Calibri, sans-serif;" class="">From:</span></b><span style="font-size: 11pt; font-family: Calibri, sans-serif;" class=""><span class="Apple-converted-space"> </span>Apoorve Mohan <<a href="mailto:mohan.ap@husky.neu.edu" class="">mohan.ap@husky.neu.edu</a>><span class="Apple-converted-space"> </span><br class=""><b class="">Sent:</b><span class="Apple-converted-space"> </span>Friday, June 12, 2020 1:44 PM<br class=""><b class="">To:</b><span class="Apple-converted-space"> </span>Hui Lei <<a href="mailto:dr.huilei@gmail.com" class="">dr.huilei@gmail.com</a>><br class=""><b class="">Cc:</b><span class="Apple-converted-space"> </span>Bill Burns <<a href="mailto:bburns@redhat.com" class="">bburns@redhat.com</a>>; Daitzman, Michael S <<a href="mailto:msd@bu.edu" class="">msd@bu.edu</a>>; James Cole <<a href="mailto:james@openstack.org" class="">james@openstack.org</a>>; Krieger, Orran <<a href="mailto:okrieg@bu.edu" class="">okrieg@bu.edu</a>>; Michael Zink <<a href="mailto:mzink@cas.umass.edu" class="">mzink@cas.umass.edu</a>>; Peter Desnoyers <<a href="mailto:p.desnoyers@northeastern.edu" class="">p.desnoyers@northeastern.edu</a>>; Stacy, Jennifer <<a href="mailto:jstacy@bu.edu" class="">jstacy@bu.edu</a>>; <a href="mailto:openinfralabs@lists.opendev.org" class="">openinfralabs@lists.opendev.org</a><br class=""><b class="">Subject:</b><span class="Apple-converted-space"> </span>Re: [Openinfralabs] OpenInfra Labs Branding<o:p class=""></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""> </o:p></div><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Awesome Logo!<o:p class=""></o:p></div></div></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""> </o:p></div><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Fri, Jun 12, 2020 at 1:41 PM Hui Lei <<a href="mailto:dr.huilei@gmail.com" style="color: purple; text-decoration: underline;" class="">dr.huilei@gmail.com</a>> wrote:<o:p class=""></o:p></div></div><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">If I love the logo, can I get a shirt too?<o:p class=""></o:p></div></div></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""> </o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Seriously though, a beautiful design. Great job, James!<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><o:p class=""> </o:p></div><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Fri, Jun 12, 2020 at 1:23 PM Daitzman, Michael S <<a href="mailto:msd@bu.edu" target="_blank" style="color: purple; text-decoration: underline;" class="">msd@bu.edu</a>> wrote:<o:p class=""></o:p></div></div><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">I’m quite in love with that shirt<span class="Apple-converted-space"> </span><span style="font-family: "Segoe UI Symbol", sans-serif;" class="">☺</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 9pt; font-family: Helvetica, sans-serif;" class="">---<br class="">Michael Daitzman (He/Him)<br class=""></span><a href="mailto:msd@bu.edu" target="_blank" style="color: purple; text-decoration: underline;" class=""><span style="font-size: 9pt; font-family: Helvetica, sans-serif;" class="">msd@bu.edu</span></a><span style="font-size: 9pt; font-family: Helvetica, sans-serif;" class=""><br class="">cell:978-201-9965</span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div><div style="border-style: solid none none; border-top-width: 1pt; border-top-color: rgb(181, 196, 223); padding: 3pt 0in 0in;" class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class=""><span style="" class="">From:<span class="Apple-converted-space"> </span></span></b><span style="" class="">James Cole <</span><a href="mailto:james@openstack.org" target="_blank" style="color: purple; text-decoration: underline;" class="">james@openstack.org</a><span style="" class="">><br class=""><b class="">Date:<span class="Apple-converted-space"> </span></b>Friday, June 12, 2020 at 12:25 PM<br class=""><b class="">To:<span class="Apple-converted-space"> </span></b>"</span><a href="mailto:openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">openinfralabs@lists.opendev.org</a><span style="" class="">" <</span><a href="mailto:openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">openinfralabs@lists.opendev.org</a><span style="" class="">><br class=""><b class="">Cc:<span class="Apple-converted-space"> </span></b>Bill Burns <</span><a href="mailto:bburns@redhat.com" target="_blank" style="color: purple; text-decoration: underline;" class="">bburns@redhat.com</a><span style="" class="">><br class=""><b class="">Subject:<span class="Apple-converted-space"> </span></b>Re: [Openinfralabs] OpenInfra Labs Branding</span><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Thanks Bill! <span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Since there appears to be some support for the test tube idea, I went ahead and mocked it up in a few different formats. The attached PDF shows how the logo could look as a sticker, on the website, and as a T-shirt. I also included a little brand guide page showing the color values and fonts used. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">If you all approve of this this direction I will prepare and send all of the logo files to you. Otherwise, I am happy to go back and work on some new ideas for the brand.<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Just let me know. Thank you! <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">-James <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Jun 10, 2020, at 7:42 AM, Bill Burns <<a href="mailto:bburns@redhat.com" target="_blank" style="color: purple; text-decoration: underline;" class="">bburns@redhat.com</a>> wrote:<o:p class=""></o:p></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Count me in as a vote for the test tube too.<span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">cheers, <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> Bill<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Mon, Jun 8, 2020 at 4:31 PM James Cole <<a href="mailto:james@openstack.org" target="_blank" style="color: purple; text-decoration: underline;" class="">james@openstack.org</a>> wrote:<o:p class=""></o:p></div></div></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Hey everyone<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way. <o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas. <o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Thanks! <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">-James <o:p class=""></o:p></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><p class="MsoNormal" style="margin: 0in 0in 12pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;"><o:p class=""> </o:p></p></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Jun 5, 2020, at 1:41 PM, James Cole <<a href="mailto:james@openstack.org" target="_blank" style="color: purple; text-decoration: underline;" class="">james@openstack.org</a>> wrote:<o:p class=""></o:p></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Hi again everyone! <span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Please let me know your thoughts! <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class="">James Cole</b><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 8.5pt;" class="">Graphic Designer</span><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 8.5pt;" class="">OpenStack Foundation</span><o:p class=""></o:p></div></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><OpenInfraLabs_LogoConcepts.pdf><span class="Apple-converted-space"> </span><o:p class=""></o:p></div></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div><div class=""><p class="MsoNormal" style="margin: 0in 0in 12pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;"><o:p class=""> </o:p></p></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">On Mar 31, 2020, at 5:08 PM, James Cole <<a href="mailto:james@openstack.org" target="_blank" style="color: purple; text-decoration: underline;" class="">james@openstack.org</a>> wrote:<o:p class=""></o:p></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></blockquote></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Greetings OpenInfra Labs team!<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class="">Our brand design process normally follows these steps: </b><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">1.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Gather internal and community requirements <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">2.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Create some rough concepts <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">3.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Share the concepts internally with the OSF team <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">4.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Share the concepts on the mailing list and gather feedback <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">5.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Revise and refine concepts as necessary <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">6.<span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Gather consensus and select the community favorite as the official logo<o:p class=""></o:p></div></div></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></div></div></blockquote></div></div></blockquote></div></div></div></div></div><div class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><blockquote style="border-style: none none none solid; border-left-width: 1pt; border-left-color: rgb(204, 204, 204); padding: 0in 0in 0in 6pt; margin: 5pt 0in 5pt 4.8pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><blockquote style="margin-top: 5pt; margin-bottom: 5pt;" class=""><div class=""><div class=""><div class=""><div class=""><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class="">Some things that are helpful to know:</b><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 10pt; font-family: Symbol;" class="">·</span><span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Do you have any initial ideas or opinions for this brand?<span class="Apple-converted-space"> </span><o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 10pt; font-family: Symbol;" class="">·</span><span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?<o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 10pt; font-family: Symbol;" class="">·</span><span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Are there any brands or projects similar to this project? <o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 10pt; font-family: Symbol;" class="">·</span><span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Are there any brands or visual systems you<span class="Apple-converted-space"> </span><i class="">do not<span class="Apple-converted-space"> </span></i>want to emulate?<o:p class=""></o:p></div><div style="margin: 0in 0in 0.0001pt 1in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 10pt; font-family: Symbol;" class="">·</span><span style="font-size: 7pt;" class=""> <span class="Apple-converted-space"> </span></span>Any other thoughts?<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">Thank you!<o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><b class="">James Cole</b><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 8.5pt;" class="">Graphic Designer</span><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""><span style="font-size: 8.5pt;" class="">OpenStack Foundation</span><o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div><div class=""><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" target="_blank" style="color: purple; text-decoration: underline;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><o:p class=""></o:p></div></div></blockquote></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" target="_blank" style="color: purple; text-decoration: underline;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><o:p class=""></o:p></div></div></blockquote></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" target="_blank" style="color: purple; text-decoration: underline;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><o:p class=""></o:p></div></blockquote></div></div></blockquote></div><div style="margin: 0in 0in 0.0001pt 0.5in; font-size: 12pt; font-family: "Times New Roman", serif;" class=""> <o:p class=""></o:p></div></div></div></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" target="_blank" style="color: purple; text-decoration: underline;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a><o:p class=""></o:p></div></blockquote></div></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif;" class="">_______________________________________________<br class="">Openinfralabs mailing list<br class=""><a href="mailto:Openinfralabs@lists.opendev.org" target="_blank" style="color: purple; text-decoration: underline;" class="">Openinfralabs@lists.opendev.org</a><br class=""><a href="http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs" target="_blank" style="color: purple; text-decoration: underline;" class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs</a></div></blockquote></div></div></div></div></blockquote></div><br class=""></div></body></html>