<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Hi everyone! Thanks for all the thoughts about logos, usage rights, and trademarks. A few thoughts regarding creative execution: </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">If having a brand identity is something that is important to this community, it might be worthwhile to create something distinct from other visual identities in its space. It turns out a few of my concepts were a little too close to Ubuntu’s logo, so thats something I will remedy as I finesse some of these ideas. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Although the crab concept is fun and a nice allusion to Rust, it may cause some confusion between the two projects if it is used as a logo, especially if someone is unfamiliar with either project. That’s not to say this project couldn’t have supporting graphical elements people create—especially if you’re not interested in defining brand guidelines—but having some type of brand identity is critical in differentiating a project from others in its space. In the case of Rust, they still use a primary logo (gear with an R in the center) but also have an unofficial mascot (the crab). </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">A mascot is certainly something you could explore for Rust, but details tend to get lost at smaller sizes with things that are highly illustrative (think an avatar or social media icon). So that might be something to consider if anyone else is interested in creating logo ideas. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Thanks for the feedback everybody! </div><div><br class=""></div><div><div class="" style="margin: 0px; font-stretch: normal; line-height: normal;"><b class="">James Cole</b></div><div class="" style="margin: 0px; font-stretch: normal; line-height: normal;"><font size="1" class="">Graphic Designer</font></div><div class="" style="margin: 0px; font-stretch: normal; line-height: normal;"><font size="1" class="">OpenStack Foundation</font></div></div><div><br class=""><blockquote type="cite" class=""><div class="">On Mar 20, 2019, at 9:50 PM, Matt Wilson <<a href="mailto:msw@linux.com" class="">msw@linux.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div class="">On Wed, Mar 20, 2019 at 8:17 PM Matt Wilson <<a href="mailto:msw@linux.com" class="">msw@linux.com</a>> wrote:<br class=""><blockquote type="cite" class=""><br class="">After I learned about Ferris for the first time today (sorry, I'm not<br class="">a Rust programmer... yet), the answer became clear in my mind.<br class=""><br class="">It's crustaceans all the way down.<br class=""></blockquote><br class="">Ahem, I meant **rustaceans** all the way down.<br class=""><br class=""><blockquote type="cite" class="">I have attached a .svg file with a quick mockup. I am using the CC0<br class="">dedication to place this modified Ferris the Rustacean in the public<br class="">domain. The .svg file metadata includes a link to the CC0 dedication.<br class=""></blockquote><br class="">Here's a .png export preview, for those that have trouble with .svg.<br class=""><br class="">--msw<br class=""><span id="cid:f_jti5qmip0"><rustacean-vmm-noshadow.png></span>_______________________________________________<br class="">Rust-vmm mailing list<br class=""><a href="mailto:Rust-vmm@lists.opendev.org" class="">Rust-vmm@lists.opendev.org</a><br class="">http://lists.opendev.org/cgi-bin/mailman/listinfo/rust-vmm<br class=""></div></div></blockquote></div><br class=""></body></html>