[Openinfralabs] OpenInfra Labs Branding
Jonathan Bryce
jonathan at openstack.org
Tue Apr 21 15:57:40 UTC 2020
Digging this one back up and adding some of my free brainstorm thoughts
> • Do you have any initial ideas or opinions for this brand?
This is a project that focuses on integrating systems together for real-world usage. It’s got an academic/science/research heritage, but I don’t think it will play only in that world.
There’s also a strong operations focus—running things reliably and repeatably—and sharing the resources and knowledge around doing that broadly and openly.
> • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
I don’t have a strong opinion on this one. Would love to hear if anyone else has thoughts on it.
> • Are there any brands or projects similar to this project?
Someone in a conversation once compared it to Underwriters Laboratories ( https://www.ul.com/ ). Not sure the brand feel would be the same, but just sharing.
OPNFV ( https://www.opnfv.org/ ) is another open source community that has a similar mission in the telecom space.
> • Are there any brands or visual systems you do not want to emulate?
> • Any other thoughts?
Thanks!
Jonathan
> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>
> Greetings OpenInfra Labs team!
>
> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process.
>
> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project.
>
> Our brand design process normally follows these steps:
>
> • Gather internal and community requirements
> • Create some rough concepts
> • Share the concepts internally with the OSF team
> • Share the concepts on the mailing list and gather feedback
> • Revise and refine concepts as necessary
> • Gather consensus and select the community favorite as the official logo
>
> Some things that are helpful to know:
>
> • Do you have any initial ideas or opinions for this brand?
> • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> • Are there any brands or projects similar to this project?
> • Are there any brands or visual systems you do not want to emulate?
> • Any other thoughts?
>
> Thank you!
>
> James Cole
> Graphic Designer
> OpenStack Foundation
>
>
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