[Openinfralabs] OpenInfra Labs Branding

[Bill Burns]

On Tue, Apr 21, 2020 at 12:00 PM Jonathan Bryce <jonathan at openstack.org>
wrote:

> Digging this one back up and adding some of my free brainstorm thoughts
>
> >       • Do you have any initial ideas or opinions for this brand?
> This is a project that focuses on integrating systems together for
> real-world usage. It’s got an academic/science/research heritage, but I
> don’t think it will play only in that world.
>
> There’s also a strong operations focus—running things reliably and
> repeatably—and sharing the resources and knowledge around doing that
> broadly and openly.
>
> >       • How would you want this brand to be perceived (corporate,
> futuristic, whimsical, trustworthy, etc.)?
> I don’t have a strong opinion on this one. Would love to hear if anyone
> else has thoughts on it.
>

Maybe organizational? Or simplifying? It's about taking cloud computing
environments which
are difficult and complex to operate and trying to make it more reasonable.



> >       • Are there any brands or projects similar to this project?
> Someone in a conversation once compared it to Underwriters Laboratories (
> https://www.ul.com/ ). Not sure the brand feel would be the same, but
> just sharing.
>
> OPNFV ( https://www.opnfv.org/ ) is another open source community that
> has a similar mission in the telecom space.
>

Yes, that may be the best analogy. OPNFV was about making sure various
projects
could work together. And this is about making sure various projects that
make up
a cloud can be reasonably operated.

cheers,
 Bill


>
> >       • Are there any brands or visual systems you do not want to
> emulate?
> >       • Any other thoughts?
>
> Thanks!
>
> Jonathan
>
>
>
>
> > On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
> >
> > Greetings OpenInfra Labs team!
> >
> > My name is James Cole and I’m a graphic designer with the OpenStack
> Foundation. We want to help you brand this project and would like to gather
> your ideas before venturing too far down the logo development process.
> >
> > There are a few obvious possibilities for the visual identity (e.g.,
> laboratory equipment, scientific things, symbols related to testing, etc.)
> but maybe you have some unique ideas that would better represent the
> project.
> >
> > Our brand design process normally follows these steps:
> >
> >       • Gather internal and community requirements
> >       • Create some rough concepts
> >       • Share the concepts internally with the OSF team
> >       • Share the concepts on the mailing list and gather feedback
> >       • Revise and refine concepts as necessary
> >       • Gather consensus and select the community favorite as the
> official logo
> >
> > Some things that are helpful to know:
> >
> >       • Do you have any initial ideas or opinions for this brand?
> >       • How would you want this brand to be perceived (corporate,
> futuristic, whimsical, trustworthy, etc.)?
> >       • Are there any brands or projects similar to this project?
> >       • Are there any brands or visual systems you do not want to
> emulate?
> >       • Any other thoughts?
> >
> > Thank you!
> >
> > James Cole
> > Graphic Designer
> > OpenStack Foundation
> >
> >
> > _______________________________________________
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> > Openinfralabs at lists.opendev.org
> > http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs
>
>
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