[Openinfralabs] OpenInfra Labs Branding

[James Cole]

Thanks for the insight, Bill!

-James 

> On Apr 22, 2020, at 1:54 PM, Bill Burns <bburns at redhat.com> wrote:
> 
> 
> 
> On Tue, Apr 21, 2020 at 12:00 PM Jonathan Bryce <jonathan at openstack.org <mailto:jonathan at openstack.org>> wrote:
> Digging this one back up and adding some of my free brainstorm thoughts
> 
> >       • Do you have any initial ideas or opinions for this brand?     
> This is a project that focuses on integrating systems together for real-world usage. It’s got an academic/science/research heritage, but I don’t think it will play only in that world.
> 
> There’s also a strong operations focus—running things reliably and repeatably—and sharing the resources and knowledge around doing that broadly and openly.
> 
> >       • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> I don’t have a strong opinion on this one. Would love to hear if anyone else has thoughts on it.
> 
> Maybe organizational? Or simplifying? It's about taking cloud computing environments which
> are difficult and complex to operate and trying to make it more reasonable.
> 
> 
> 
> >       • Are there any brands or projects similar to this project? 
> Someone in a conversation once compared it to Underwriters Laboratories ( https://www.ul.com/ <https://www.ul.com/> ). Not sure the brand feel would be the same, but just sharing.
> 
> OPNFV ( https://www.opnfv.org/ <https://www.opnfv.org/> ) is another open source community that has a similar mission in the telecom space.
> 
> Yes, that may be the best analogy. OPNFV was about making sure various projects
> could work together. And this is about making sure various projects that make up
> a cloud can be reasonably operated.
> 
> cheers,
>  Bill
>  
> 
> >       • Are there any brands or visual systems you do not want to emulate?
> >       • Any other thoughts?
> 
> Thanks!
> 
> Jonathan
> 
> 
> 
> 
> > On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
> > 
> > Greetings OpenInfra Labs team!
> > 
> > My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. 
> > 
> > There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. 
> > 
> > Our brand design process normally follows these steps: 
> > 
> >       • Gather internal and community requirements 
> >       • Create some rough concepts 
> >       • Share the concepts internally with the OSF team 
> >       • Share the concepts on the mailing list and gather feedback 
> >       • Revise and refine concepts as necessary 
> >       • Gather consensus and select the community favorite as the official logo
> > 
> > Some things that are helpful to know:
> > 
> >       • Do you have any initial ideas or opinions for this brand?     
> >       • How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
> >       • Are there any brands or projects similar to this project? 
> >       • Are there any brands or visual systems you do not want to emulate?
> >       • Any other thoughts?
> > 
> > Thank you!
> > 
> > James Cole
> > Graphic Designer
> > OpenStack Foundation
> >  
> > 
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