[Openinfralabs] OpenInfra Labs Branding

[Bill Burns]

Count me in as a vote for the test tube too.

cheers,
 Bill


On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org> wrote:

> Hey everyone
>
> Thanks for the feedback! Looks like the test tube idea is clicking for a
> few of you. I’m also happy to explore some new ideas if you think the
> project can be better represented a different way.
>
> I’ll wait before taking any next steps to see if anyone else has thoughts
> on these ideas.
>
> Thanks!
>
> -James
>
> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org> wrote:
>
> Hi again everyone!
>
> Some time has passed since we last talked about logos, so I wanted to
> share some ideas I've been working on and gather any thoughts you might
> have about them.
>
> This is one of those tricky projects that might be too complex to
> adequately distill into a symbol, so I approached it from a more abstract
> perspective. Two of these ideas play off of the "labs" part of the name as
> a nod to the academic heritage of the project and use laboratory equipment
> as the primary icon.
>
> The first concept depicts a microscope examining 3 blocks, meant to
> represent code or data. It symbolizes the observation of software in test
> environments. The second depicts a test tube in a circle, loosely
> resembling and O and I for OpenInfra. The third concept breaks from the lab
> concept and focuses more on the idea of testing, using a check mark and X
> inside a square.
>
> These are all fairly simple, but I wanted to throw a couple of concepts
> out there to see what people think.
>
> Please let me know your thoughts!
>
> *James Cole*
> Graphic Designer
> OpenStack Foundation
>
> <OpenInfraLabs_LogoConcepts.pdf>
>
>
> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>
> Greetings OpenInfra Labs team!
>
> My name is James Cole and I’m a graphic designer with the OpenStack
> Foundation. We want to help you brand this project and would like to gather
> your ideas before venturing too far down the logo development process.
>
> There are a few obvious possibilities for the visual identity (e.g.,
> laboratory equipment, scientific things, symbols related to testing, etc.)
> but maybe you have some unique ideas that would better represent the
> project.
>
> *Our brand design process normally follows these steps: *
>
>
>    1. Gather internal and community requirements
>    2. Create some rough concepts
>    3. Share the concepts internally with the OSF team
>    4. Share the concepts on the mailing list and gather feedback
>    5. Revise and refine concepts as necessary
>    6. Gather consensus and select the community favorite as the official
>    logo
>
>
> *Some things that are helpful to know:*
>
>
>    - Do you have any initial ideas or opinions for this brand?
>    - How would you want this brand to be perceived (corporate,
>    futuristic, whimsical, trustworthy, etc.)?
>    - Are there any brands or projects similar to this project?
>    - Are there any brands or visual systems you *do not *want to emulate?
>    - Any other thoughts?
>
>
> Thank you!
>
> *James Cole*
> Graphic Designer
> OpenStack Foundation
>
>
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