[Openinfralabs] OpenInfra Labs Branding

[James Cole]

Thanks Bill! 

Since there appears to be some support for the test tube idea, I went ahead and mocked it up in a few different formats. The attached PDF shows how the logo could look as a sticker, on the website, and as a T-shirt. I also included a little brand guide page showing the color values and fonts used. 

If you all approve of this this direction I will prepare and send all of the logo files to you. Otherwise, I am happy to go back and work on some new ideas for the brand.

Just let me know. Thank you! 

-James 



> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com> wrote:
> 
> Count me in as a vote for the test tube too.
> 
> cheers, 
>  Bill
> 
> 
> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
> Hey everyone
> 
> Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way. 
> 
> I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas. 
> 
> Thanks! 
> 
> -James 
> 
>> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>> 
>> Hi again everyone! 
>> 
>> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
>> 
>> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon. 
>> 
>> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square. 
>> 
>> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think. 
>> 
>> Please let me know your thoughts! 
>> 
>> James Cole
>> Graphic Designer
>> OpenStack Foundation
>> 
>> <OpenInfraLabs_LogoConcepts.pdf>
>> 
>> 
>>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>>> 
>>> Greetings OpenInfra Labs team!
>>> 
>>> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. 
>>> 
>>> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. 
>>> 
>>> Our brand design process normally follows these steps: 
>>> 
>>> Gather internal and community requirements 
>>> Create some rough concepts 
>>> Share the concepts internally with the OSF team 
>>> Share the concepts on the mailing list and gather feedback 
>>> Revise and refine concepts as necessary 
>>> Gather consensus and select the community favorite as the official logo
>>> 
>>> Some things that are helpful to know:
>>> 
>>> Do you have any initial ideas or opinions for this brand?	
>>> How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
>>> Are there any brands or projects similar to this project? 
>>> Are there any brands or visual systems you do not want to emulate?
>>> Any other thoughts?
>>> 
>>> Thank you!
>>> 
>>> James Cole
>>> Graphic Designer
>>> OpenStack Foundation
>>>  
>>> 
>>> _______________________________________________
>>> Openinfralabs mailing list
>>> Openinfralabs at lists.opendev.org <mailto:Openinfralabs at lists.opendev.org>
>>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs <http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs>
>> 
>> _______________________________________________
>> Openinfralabs mailing list
>> Openinfralabs at lists.opendev.org <mailto:Openinfralabs at lists.opendev.org>
>> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs <http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs>
> 
> _______________________________________________
> Openinfralabs mailing list
> Openinfralabs at lists.opendev.org <mailto:Openinfralabs at lists.opendev.org>
> http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs <http://lists.opendev.org/cgi-bin/mailman/listinfo/openinfralabs>

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.opendev.org/pipermail/openinfralabs/attachments/20200612/80dea85a/attachment-0002.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: OpenInfraLabs_LogoConcepts_2.pdf
Type: application/pdf
Size: 7397921 bytes
Desc: not available
URL: <http://lists.opendev.org/pipermail/openinfralabs/attachments/20200612/80dea85a/attachment-0001.pdf>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.opendev.org/pipermail/openinfralabs/attachments/20200612/80dea85a/attachment-0003.html>