[Openinfralabs] OpenInfra Labs Branding

Hui Lei dr.huilei at gmail.com
Fri Jun 12 17:41:06 UTC 2020


If I love the logo, can I get a shirt too?

Seriously though, a beautiful design. Great job, James!

On Fri, Jun 12, 2020 at 1:23 PM Daitzman, Michael S <msd at bu.edu> wrote:

> I’m quite in love with that shirt ☺
>
>
>
> ---
> Michael Daitzman (He/Him)
> msd at bu.edu
> cell:978-201-9965
>
>
>
>
>
>
>
> *From: *James Cole <james at openstack.org>
> *Date: *Friday, June 12, 2020 at 12:25 PM
> *To: *"openinfralabs at lists.opendev.org" <openinfralabs at lists.opendev.org>
> *Cc: *Bill Burns <bburns at redhat.com>
> *Subject: *Re: [Openinfralabs] OpenInfra Labs Branding
>
>
>
> Thanks Bill!
>
>
>
> Since there appears to be some support for the test tube idea, I went
> ahead and mocked it up in a few different formats. The attached PDF shows
> how the logo could look as a sticker, on the website, and as a T-shirt. I
> also included a little brand guide page showing the color values and fonts
> used.
>
>
>
> If you all approve of this this direction I will prepare and send all of
> the logo files to you. Otherwise, I am happy to go back and work on some
> new ideas for the brand.
>
>
>
> Just let me know. Thank you!
>
>
>
> -James
>
>
>
>
>
> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com> wrote:
>
>
>
> Count me in as a vote for the test tube too.
>
>
>
> cheers,
>
>  Bill
>
>
>
>
>
> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org> wrote:
>
> Hey everyone
>
>
>
> Thanks for the feedback! Looks like the test tube idea is clicking for a
> few of you. I’m also happy to explore some new ideas if you think the
> project can be better represented a different way.
>
>
>
> I’ll wait before taking any next steps to see if anyone else has thoughts
> on these ideas.
>
>
>
> Thanks!
>
>
>
> -James
>
>
>
> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org> wrote:
>
>
>
> Hi again everyone!
>
>
>
> Some time has passed since we last talked about logos, so I wanted to
> share some ideas I've been working on and gather any thoughts you might
> have about them.
>
>
>
> This is one of those tricky projects that might be too complex to
> adequately distill into a symbol, so I approached it from a more abstract
> perspective. Two of these ideas play off of the "labs" part of the name as
> a nod to the academic heritage of the project and use laboratory equipment
> as the primary icon.
>
>
>
> The first concept depicts a microscope examining 3 blocks, meant to
> represent code or data. It symbolizes the observation of software in test
> environments. The second depicts a test tube in a circle, loosely
> resembling and O and I for OpenInfra. The third concept breaks from the lab
> concept and focuses more on the idea of testing, using a check mark and X
> inside a square.
>
>
>
> These are all fairly simple, but I wanted to throw a couple of concepts
> out there to see what people think.
>
>
>
> Please let me know your thoughts!
>
>
>
> *James Cole*
>
> Graphic Designer
>
> OpenStack Foundation
>
>
>
> <OpenInfraLabs_LogoConcepts.pdf>
>
>
>
>
>
> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>
>
>
> Greetings OpenInfra Labs team!
>
>
>
> My name is James Cole and I’m a graphic designer with the OpenStack
> Foundation. We want to help you brand this project and would like to gather
> your ideas before venturing too far down the logo development process.
>
>
>
> There are a few obvious possibilities for the visual identity (e.g.,
> laboratory equipment, scientific things, symbols related to testing, etc.)
> but maybe you have some unique ideas that would better represent the
> project.
>
>
>
> *Our brand design process normally follows these steps: *
>
>
>
> 1.      Gather internal and community requirements
>
> 2.      Create some rough concepts
>
> 3.      Share the concepts internally with the OSF team
>
> 4.      Share the concepts on the mailing list and gather feedback
>
> 5.      Revise and refine concepts as necessary
>
> 6.      Gather consensus and select the community favorite as the
> official logo
>
>
>
> *Some things that are helpful to know:*
>
>
>
> ·         Do you have any initial ideas or opinions for this brand?
>
> ·         How would you want this brand to be perceived (corporate,
> futuristic, whimsical, trustworthy, etc.)?
>
> ·         Are there any brands or projects similar to this project?
>
> ·         Are there any brands or visual systems you *do not *want to
> emulate?
>
> ·         Any other thoughts?
>
>
>
> Thank you!
>
>
>
> *James Cole*
>
> Graphic Designer
>
> OpenStack Foundation
>
>
>
>
>
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