[Rust-VMM] Rust-VMM Logo Concepts

[Zach Reizner]

On Wed, Jun 19, 2019 at 11:09 AM James Cole <james at openstack.org> wrote:

> Hi everyone,
>
> Thanks again for all your feedback on the last round of logo ideas. As
> someone in a non-technical role, your expert perspectives have been really
> helpful when designing. Before going too far down any rabbit trails, I
> wanted to update you on some logo progress.
>
> After our last email exchange, I decided to scrap a majority of my
> concepts because some were too similar to Ubuntu’s mark and others were a
> little too generic. While the epicyclic gear idea generally seemed to have
> the most potential, gear icons have come to represent very unspecific
> things like system settings or unrelated things like bicycle shops and
> manufacturing. A gear might also introduce confusion between Rust-VMM and
> the Rust programming language, which uses an R inside a gear as its primary
> symbol. It seemed like a worthwhile exercise to try something different.
>
> One problem with any iconographic representation of this project is that
> the functionality is too complex to distill into a simple visual symbol. I
> emailed Andreea Florescu for some advice and further explanation about the
> project, and she suggested thinking about Rust-VMM as a sort of collection
> of puzzle pieces.
>
> After a lot of iterations, I came up with an R icon that is constructed
> from puzzle pieces. It is simple, easily recognizable, and doesn’t depend
> on the functionality of the project to make conceptual sense. I’ve mocked
> it up in a few different ways to show how it could live on a shirt,
> sticker, and as a GitHub avatar.
>
> I would love to get your feedback on idea in the attached PDF and if you
> think something like this could work. The PDF is also available online
> here.
> <https://www.dropbox.com/s/jtpywxlqecfu7o2/Rust-VMM_LogoConcepts_R2.pdf?dl=0> Please
> let me know your thoughts.
>
Looks good to me :)

>
> Thank you!
>
> *James Cole*
> Graphic Designer
> OpenStack Foundation
>
>
> On Mar 19, 2019, at 4:29 PM, James Cole <james at openstack.org> wrote:
>
> Greetings Rust-VMM Team,
>
>
> My name is James Cole and I’m a Graphic Designer with the OpenStack
> Foundation. We’ve been working on some logo concepts for Rust-VMM and
> wanted to share them with you. I’ve attached a PDF to this message, or you
> can view the document online here
> <https://www.dropbox.com/s/lurra2cyi6nfua9/Rust-VMM_LogoConcepts_R1.pdf?dl=0>
> .
>
> From your earlier brainstorm, it looked like a popular visual concept
> centered around the use of an epicyclic gear to illustrate the idea of
> systems within a system. Page 1 of the PDF shows a few examples of
> epicyclic gears from around the web and Page 2 shows a simplified epicyclic
> gear we created in a triangular configuration.
>
> Page 3 shows some of the more illustratively complex ideas for icons,
> although you’ll noticed detail can get lost at small sizes. Page 4 shows
> some additional variations and configurations of the triangular epicyclic
> gear idea.
>
> Pages 5 and 6 are mostly there to show how some of the icons can work
> beside the name, although we haven’t really dug into typography yet.
>
> I’d love to get your thoughts on this stuff and see if you’d be interested
> in pursuing any of these ideas further. I’ll be checking this thread for
> your feedback over the next few days before making changes or exploring
> more colors and typography.
>
> Thanks! Looking forward to hearing what you think!
>
>
> *James Cole*
> Graphic Designer
> OpenStack Foundation
>
> <Rust-VMM_LogoConcepts_R1.pdf>
>
>
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