[Openinfralabs] OpenInfra Labs Branding

[Heidi Dempsey]

FYI, this is a well-known similar logo:  https://www.cloudlab.us/  I don't
know if that is a positive or negative for what you're doing here.

On Fri, Jun 12, 2020 at 12:26 PM James Cole <james at openstack.org> wrote:

> Thanks Bill!
>
> Since there appears to be some support for the test tube idea, I went
> ahead and mocked it up in a few different formats. The attached PDF shows
> how the logo could look as a sticker, on the website, and as a T-shirt. I
> also included a little brand guide page showing the color values and fonts
> used.
>
> If you all approve of this this direction I will prepare and send all of
> the logo files to you. Otherwise, I am happy to go back and work on some
> new ideas for the brand.
>
> Just let me know. Thank you!
>
> -James
>
>
> On Jun 10, 2020, at 7:42 AM, Bill Burns <bburns at redhat.com> wrote:
>
> Count me in as a vote for the test tube too.
>
> cheers,
>  Bill
>
>
> On Mon, Jun 8, 2020 at 4:31 PM James Cole <james at openstack.org> wrote:
>
>> Hey everyone
>>
>> Thanks for the feedback! Looks like the test tube idea is clicking for a
>> few of you. I’m also happy to explore some new ideas if you think the
>> project can be better represented a different way.
>>
>> I’ll wait before taking any next steps to see if anyone else has thoughts
>> on these ideas.
>>
>> Thanks!
>>
>> -James
>>
>> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org> wrote:
>>
>> Hi again everyone!
>>
>> Some time has passed since we last talked about logos, so I wanted to
>> share some ideas I've been working on and gather any thoughts you might
>> have about them.
>>
>> This is one of those tricky projects that might be too complex to
>> adequately distill into a symbol, so I approached it from a more abstract
>> perspective. Two of these ideas play off of the "labs" part of the name as
>> a nod to the academic heritage of the project and use laboratory equipment
>> as the primary icon.
>>
>> The first concept depicts a microscope examining 3 blocks, meant to
>> represent code or data. It symbolizes the observation of software in test
>> environments. The second depicts a test tube in a circle, loosely
>> resembling and O and I for OpenInfra. The third concept breaks from the lab
>> concept and focuses more on the idea of testing, using a check mark and X
>> inside a square.
>>
>> These are all fairly simple, but I wanted to throw a couple of concepts
>> out there to see what people think.
>>
>> Please let me know your thoughts!
>>
>> *James Cole*
>> Graphic Designer
>> OpenStack Foundation
>>
>> <OpenInfraLabs_LogoConcepts.pdf>
>>
>>
>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org> wrote:
>>
>> Greetings OpenInfra Labs team!
>>
>> My name is James Cole and I’m a graphic designer with the OpenStack
>> Foundation. We want to help you brand this project and would like to gather
>> your ideas before venturing too far down the logo development process.
>>
>> There are a few obvious possibilities for the visual identity (e.g.,
>> laboratory equipment, scientific things, symbols related to testing, etc.)
>> but maybe you have some unique ideas that would better represent the
>> project.
>>
>> *Our brand design process normally follows these steps: *
>>
>>
>>    1. Gather internal and community requirements
>>    2. Create some rough concepts
>>    3. Share the concepts internally with the OSF team
>>    4. Share the concepts on the mailing list and gather feedback
>>    5. Revise and refine concepts as necessary
>>    6. Gather consensus and select the community favorite as the official
>>    logo
>>
>>
>> *Some things that are helpful to know:*
>>
>>
>>    - Do you have any initial ideas or opinions for this brand?
>>    - How would you want this brand to be perceived (corporate,
>>    futuristic, whimsical, trustworthy, etc.)?
>>    - Are there any brands or projects similar to this project?
>>    - Are there any brands or visual systems you *do not *want to emulate?
>>    - Any other thoughts?
>>
>>
>> Thank you!
>>
>> *James Cole*
>> Graphic Designer
>> OpenStack Foundation
>>
>>
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