[Openinfralabs] OpenInfra Labs Branding

James Cole james at openstack.org
Mon Jun 8 20:30:45 UTC 2020

Hey everyone

Thanks for the feedback! Looks like the test tube idea is clicking for a few of you. I’m also happy to explore some new ideas if you think the project can be better represented a different way. 

I’ll wait before taking any next steps to see if anyone else has thoughts on these ideas. 



> On Jun 5, 2020, at 1:41 PM, James Cole <james at openstack.org> wrote:
> Hi again everyone! 
> Some time has passed since we last talked about logos, so I wanted to share some ideas I've been working on and gather any thoughts you might have about them.
> This is one of those tricky projects that might be too complex to adequately distill into a symbol, so I approached it from a more abstract perspective. Two of these ideas play off of the "labs" part of the name as a nod to the academic heritage of the project and use laboratory equipment as the primary icon. 
> The first concept depicts a microscope examining 3 blocks, meant to represent code or data. It symbolizes the observation of software in test environments. The second depicts a test tube in a circle, loosely resembling and O and I for OpenInfra. The third concept breaks from the lab concept and focuses more on the idea of testing, using a check mark and X inside a square. 
> These are all fairly simple, but I wanted to throw a couple of concepts out there to see what people think. 
> Please let me know your thoughts! 
> James Cole
> Graphic Designer
> OpenStack Foundation
> <OpenInfraLabs_LogoConcepts.pdf>
>> On Mar 31, 2020, at 5:08 PM, James Cole <james at openstack.org <mailto:james at openstack.org>> wrote:
>> Greetings OpenInfra Labs team!
>> My name is James Cole and I’m a graphic designer with the OpenStack Foundation. We want to help you brand this project and would like to gather your ideas before venturing too far down the logo development process. 
>> There are a few obvious possibilities for the visual identity (e.g., laboratory equipment, scientific things, symbols related to testing, etc.) but maybe you have some unique ideas that would better represent the project. 
>> Our brand design process normally follows these steps: 
>> Gather internal and community requirements 
>> Create some rough concepts 
>> Share the concepts internally with the OSF team 
>> Share the concepts on the mailing list and gather feedback 
>> Revise and refine concepts as necessary 
>> Gather consensus and select the community favorite as the official logo
>> Some things that are helpful to know:
>> Do you have any initial ideas or opinions for this brand?	
>> How would you want this brand to be perceived (corporate, futuristic, whimsical, trustworthy, etc.)?
>> Are there any brands or projects similar to this project? 
>> Are there any brands or visual systems you do not want to emulate?
>> Any other thoughts?
>> Thank you!
>> James Cole
>> Graphic Designer
>> OpenStack Foundation
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